/* ================================================================
   CREATION SITE INSTITUTIONNEL — CSS
   Préfixe BEM : wp-* (structure identique au template WordPress)
   Variables globales : voir global.css :root
   ================================================================ */

/* ----------------------------------------------------------------
   COULEURS PARTAGÉES — redéclaration des modificateurs de section
   ---------------------------------------------------------------- */
.service-section__eyebrow--on-dark  { color: var(--couleur-accentuation) !important; }
h2.service-section__title--on-dark  { color: var(--couleur-titre-secondaire) !important; }
h2.service-section__title--on-dark span { color: var(--couleur-accentuation) !important; }
p.service-section__intro--on-dark   { color: rgba(255,255,255,0.72) !important; }

.service-section__eyebrow--on-light { color: var(--couleur-accentuation) !important; }
h2.service-section__title--on-light { color: var(--couleur-titre) !important; }
h2.service-section__title--on-light span { color: var(--couleur-accentuation) !important; }
p.service-section__intro--on-light  { color: var(--couleur-texte) !important; }

/* ----------------------------------------------------------------
   SECTIONS GÉNÉRIQUES — fonds & layout
   ---------------------------------------------------------------- */
.service-section {
  padding: 80px 0;
}
.service-section--dark {
  background: var(--couleur-principale);
}
.service-section--light {
  background: var(--couleur-fond);
}
.service-section--white {
  background: var(--couleur-carte);
}
.service-section__inner {
  max-width: 1100px;
  margin: 0 auto;
  padding: 0 24px;
}
.service-section__header {
  text-align: center;
  margin-bottom: 52px;
}
.service-section__eyebrow {
  display: inline-block;
  font-size: var(--fs-xsmall);
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  margin-bottom: 12px;
}
.service-section__title {
  font-size: var(--fs-h2);
  font-weight: 700;
  line-height: var(--lh-heading);
  margin-bottom: 16px;
}
h1.wp-hero__title {
    color: var(--couleur-titre-secondaire);
}
.service-section__intro {
  font-size: var(--fs-body);
  max-width: 620px;
  margin: 0 auto;
  line-height: var(--lh-body);
}

/* ================================================================
   SECTION 1 — HERO
   ================================================================ */
.wp-hero {
  padding: 200px 40px 40px;
  background: var(--couleur-principale);
  min-height: 100svh;
  overflow: hidden;
  color: var(--couleur-titre-secondaire);
}
.wp-hero__inner {
  max-width: 1600px;
  margin: 0 auto;
  padding: 0 24px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  position: relative;
  gap: 60px;
  align-items: center;
}
.wp-hero__eyebrow {
  display: inline-block;
  font-size: var(--fs-label);
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--couleur-accentuation);
  margin-bottom: 16px;
}
.wp-hero__title {
  font-size: var(--fs-h1);
  font-weight: 800;
  line-height: var(--lh-heading);
  color: var(--couleur-titre-secondaire);
  margin-bottom: 20px;
}
.wp-hero__title span {
  color: var(--couleur-accentuation);
}
.wp-hero__intro {
  font-size: var(--fs-body);
  color: var(--couleur-texte-secondaire);
  line-height: var(--lh-body);
  margin-bottom: 28px;
  max-width: 520px;
  opacity: 0.85;
}
.wp-hero__badges {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-bottom: 36px;
}

.wp-hero__ctas {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
}

.institutionnel-hero__visual {
    position: absolute;
    z-index: 2;
    width: 100%;
    max-width: 850px;
    right: 0;
}

.institutionnel-hero__visual img {
    display: block;
    width: 100%;
    height: auto;
    filter: drop-shadow(0 15px 25px rgba(0,0,0,0.35));
}


/* ================================================================
   SECTION 2 — POURQUOI
   ================================================================ */
.wp-args__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.wp-args__card {
  background: var(--couleur-carte);
  border: 1px solid var(--couleur-bordure);
  border-radius: 12px;
  padding: 28px 24px;
  box-shadow: 0 2px 12px rgba(0,0,0,0.04);
  transition: translate 0.22s ease-out, box-shadow 0.22s ease-out, border-color 0.2s ease;
}
.wp-args__card:hover {
  translate: var(--hover-lift);
  box-shadow: var(--hover-shadow-a);
}
.wp-args__icon {
  font-size: var(--fs-num-md);
  margin-bottom: 12px;
}
.wp-args__title {
  font-size: var(--fs-card);
  font-weight: 700;
  color: var(--couleur-titre);
  margin-bottom: 8px;
}
.wp-args__text {
  font-size: var(--fs-card);
  color: var(--couleur-texte);
  line-height: var(--lh-body);
}

/* ================================================================
   SECTION POURQUOI — argumentaire éditorial + statistiques
   ================================================================ */
.wp-why__content {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  max-width: 1000px;
  margin: 0 auto;
}

.wp-why__col p {
  font-size: var(--fs-card);
  color: var(--couleur-texte);
  line-height: var(--lh-body);
}

.wp-why__col p:last-child {
  margin-bottom: 0 !important;
}

.wp-why__stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  max-width: 1000px;
  margin: 56px auto 0;
}

.wp-why__stat {
  background: var(--couleur-carte);
  border: 1px solid var(--couleur-bordure);
  border-radius: 16px;
  padding: 28px 24px;
  text-align: center;
}

.wp-why__number {
  font-family: 'orbitron', sans-serif;
  font-weight: 800;
  font-size: var(--fs-num-md);
  color: var(--couleur-accentuation);
  line-height: var(--lh-h1);
  margin-bottom: 0.5rem !important;
}

.wp-why__label {
  font-size: var(--fs-small);
  color: var(--couleur-texte);
  line-height: var(--lh-body);
  margin-bottom: 0.75rem !important;
}

.wp-why__stat-source {
  display: inline-block;
  font-size: var(--fs-label);
  color: var(--couleur-accentuation);
  text-decoration: none;
  font-weight: 600;
  border-bottom: 1px solid transparent;
  transition: border-color 0.2s ease;
}

.wp-why__stat-source:hover {
  border-bottom-color: var(--couleur-accentuation);
}

.wp-why__source {
  text-align: center;
  font-size: var(--fs-label);
  color: var(--couleur-texte);
  font-style: italic;
  margin: 24px auto 0 !important;
}

@media (max-width: 768px) {
  .wp-why__content {
    grid-template-columns: 1fr;
    gap: 0;
  }
  .wp-why__stats {
    grid-template-columns: 1fr;
  }
}

/* ================================================================
   SECTION 3 — CE QUI EST INCLUS (étapes)
   ================================================================ */
.wp-steps__grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 28px;
}
.wp-steps__item {
  display: flex;
  gap: 20px;
  align-items: flex-start;
}
.wp-steps__number {
  font-size: var(--fs-num-md);
  font-weight: 800;
  color: var(--couleur-accentuation);
  opacity: 0.8;
  min-width: 48px;
  line-height: 1;
  margin-top: 2px;
}
.wp-steps__title {
  font-size: var(--fs-card);
  font-weight: 700;
  color: var(--couleur-titre-secondaire);
  margin-bottom: 6px;
}
h3.wp-steps__title {
  color: var(--couleur-titre-secondaire);
}
.wp-steps__text {
  font-size: var(--fs-card);
  color: var(--couleur-texte-secondaire);
  line-height: var(--lh-body);
  opacity: 0.75;
}

/* ================================================================
   SECTION 4 — FONCTIONNALITÉS (pills)
   ================================================================ */
.wp-features__grid {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  justify-content: center;
  max-width: 800px;
  margin: 0 auto;
}
.wp-features__pill {
  background: var(--couleur-fond);
  border: 1px solid var(--couleur-bordure);
  color: var(--couleur-titre);
  font-size: var(--fs-card);
  font-weight: 600;
  padding: 10px 20px;
  border-radius: 24px;
  cursor: default;
  transition: background 0.2s ease, border-color 0.2s ease, color 0.2s ease;
}
.wp-features__pill:hover {
  background: var(--couleur-accentuation);
  border-color: var(--couleur-accentuation);
  color: var(--couleur-titre-secondaire);
}

/* ================================================================
   SECTION 5 — TARIFS
   ================================================================ */
.wp-pricing__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 28px;
  max-width: 820px;
  margin: 0 auto;
}
.wp-pricing__card {
  background: var(--couleur-carte);
  border-radius: 16px;
  padding: 36px 32px;
  box-shadow: 0 2px 16px rgba(0,0,0,0.06);
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 24px;
  border: 1px solid var(--couleur-bordure);
  transition: translate 0.25s ease-out, box-shadow 0.25s ease, border-color 0.25s ease;
}
.wp-pricing__card:hover {
  translate: var(--hover-lift);
  box-shadow: var(--hover-shadow-a);
}
.wp-pricing__card--featured {
  background: var(--couleur-principale);
  border-color: var(--couleur-accentuation);
  box-shadow: 0 16px 48px rgba(26,46,74,0.22);
  scale: 1.02;
}
.wp-pricing__card--featured:hover {
  translate: var(--hover-lift);
  box-shadow: var(--hover-shadow-a);
}
.wp-pricing__badge {
  position: absolute;
  top: -14px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--couleur-accentuation);
  color: var(--couleur-titre-secondaire);
  font-size: var(--fs-label);
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 5px 16px;
  border-radius: 20px;
  white-space: nowrap;
}
.wp-pricing__label {
  display: block;
  font-size: var(--fs-xsmall);
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--couleur-accentuation);
  margin-bottom: 10px;
}
.wp-pricing__amount {
  display: block;
  font-size: var(--fs-num-md);
  font-weight: 800;
  color: var(--couleur-titre);
  line-height: 1;
}
.wp-pricing__card--featured .wp-pricing__amount {
  color: var(--couleur-titre-secondaire);
}
.wp-pricing__mention {
  display: block;
  font-size: var(--fs-label);
  color: var(--couleur-texte);
  margin-top: 6px;
}
.wp-pricing__card--featured .wp-pricing__mention {
  color: rgba(255,255,255,0.65);
}
.wp-pricing__features {
  list-style: none;
  padding: 0;
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: 10px;
  flex: 1;
}
.wp-pricing__features li {
  font-size: var(--fs-card);
  color: var(--couleur-texte);
  line-height: var(--lh-body);
}
.wp-pricing__card--featured .wp-pricing__features li {
  color: rgba(255,255,255,0.85);
}
.wp-pricing__cta {
  display: block;
  text-align: center;
  width: 100%;
}
.wp-pricing__note {
  text-align: center;
  font-size: var(--fs-card);
  color: var(--couleur-texte);
  margin-top: 32px;
}
.wp-pricing__note a {
  color: var(--couleur-accentuation);
  text-decoration: none;
  font-weight: 600;
}
.wp-pricing__note a:hover {
  text-decoration: underline;
}

.service-tarifs__cta {
  text-align: center;
  margin-top: 48px;
}

/* ================================================================
   SECTION 6 — FAQ
   ================================================================ */

/* Mise en page 2 colonnes : titre à gauche, questions à droite */
#faq .service-section__inner {
  display: grid;
  grid-template-columns: 360px 1fr;
  gap: 56px;
  align-items: start;
}

#faq .service-section__header {
  text-align: left;
  margin-bottom: 0;
  top: 110px;
}

.wp-faq__list {
  max-width: none;
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: 12px;
}

@media (max-width: 900px) {
  #faq .service-section__inner {
    grid-template-columns: 1fr;
    gap: 32px;
  }
  #faq .service-section__header {
    position: static;
  }
}
.faq-item {
  background: var(--couleur-carte);
  border: 1px solid var(--couleur-bordure);
  border-radius: 10px;
  overflow: hidden;
  transition: border-color 0.2s ease;
}
.faq-item[open] {
  background: var(--couleur-carte);
  border-color: var(--couleur-accentuation);
  box-shadow: 0 4px 16px rgba(0,0,0,0.06);
}
.faq-item__question {
  list-style: none;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 16px;
  cursor: pointer;
  padding: 20px 24px;
  font-weight: 600;
  font-size: var(--fs-body);
  color: var(--couleur-titre);
  user-select: none;
}
summary.faq-item__question span {
    color: var(--couleur-titre);
}
.faq-item__question::-webkit-details-marker { display: none; }
.faq-item__question::marker { display: none; }
.faq-item__icon {
  font-size: var(--fs-h3);
  font-weight: 300;
  color: var(--couleur-accentuation);
  transition: rotate 0.25s ease;
  flex-shrink: 0;
  line-height: 1;
}
.faq-item[open] .faq-item__icon {
  rotate: 45deg;
}
.faq-item__answer {
  overflow: hidden;
}
.faq-item__answer p {
  padding: 0 24px 20px;
  font-size: var(--fs-card);
  color: var(--couleur-texte);
  line-height: var(--lh-body);
  margin: 0;
}

/* ================================================================
   SECTION 7 — MAILLAGE INTERNE
   ================================================================ */
.wp-links__grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
  margin-bottom: 36px;
}
.wp-links__card {
  display: flex;
  flex-direction: column;
  gap: 8px;
  background: var(--couleur-carte);
  border: 1px solid var(--couleur-bordure);
  border-radius: 12px;
  padding: 24px 20px;
  box-shadow: 0 2px 10px rgba(0,0,0,0.04);
  text-decoration: none;
  transition: translate 0.22s ease-out, box-shadow 0.22s ease-out, border-color 0.2s ease;
}
.wp-links__card:hover {
  translate: var(--hover-lift);
  box-shadow: var(--hover-shadow-a);
}
.wp-links__icon {
  font-size: var(--fs-num-sm);
}
.wp-links__title {
  font-size: var(--fs-card);
  font-weight: 700;
  color: var(--couleur-titre);
  margin: 0;
}
.wp-links__text {
  font-size: var(--fs-card);
  color: var(--couleur-texte);
  line-height: var(--lh-body);
  flex: 1;
}
.wp-links__arrow {
  font-size: var(--fs-card);
  color: var(--couleur-accentuation);
  font-weight: 700;
}
.wp-links__back {
  text-align: center;
}
.wp-links__back-link {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  font-size: var(--fs-card);
  font-weight: 600;
  color: rgba(255, 255, 255, 0.82);
  text-decoration: none;
  border-bottom: 1px solid var(--couleur-principale);
  padding-bottom: 2px;
  transition: color 0.2s ease, border-color 0.2s ease;
}
.wp-links__back.aos-init.aos-animate {
    margin-top: 30px;
}

.wp-links__back-link:hover {
  color: var(--couleur-accentuation);
  border-color: var(--couleur-accentuation);
}

/* ================================================================
   RESPONSIVE
   ================================================================ */

/* ---- 1100px ---- */
@media (max-width: 1100px) {
  .wp-hero__inner {
    grid-template-columns: 1fr;
    gap: 40px;
  }
  .wp-hero__visual {
    display: none;
  }
  .wp-links__grid {
    grid-template-columns: repeat(2, 1fr);
  }
}

/* ---- 991px ---- */
@media (max-width: 991px) {
  .wp-args__grid {
    grid-template-columns: repeat(2, 1fr);
  }
  .wp-steps__grid {
    grid-template-columns: 1fr;
  }
  .wp-pricing__grid {
    grid-template-columns: 1fr;
    max-width: 480px;
    margin: 0 auto;
  }
  .wp-pricing__card--featured {
    transform: none;
  }
}

/* ---- 600px ---- */
@media (max-width: 600px) {
  .service-section {
    padding: 60px 0;
  }
  .wp-hero {
    padding: 72px 0 60px;
  }
  .wp-hero__ctas {
    flex-direction: column;
  }
  .wp-hero__ctas .btn {
    width: 100%;
    text-align: center;
  }
  .wp-args__grid {
    grid-template-columns: 1fr;
  }
  .wp-features__grid {
    justify-content: flex-start;
  }
  .wp-links__grid {
    grid-template-columns: 1fr;
  }
  .wp-pricing__card {
    padding: 28px 20px;
  }
}


/* ================================================================
   SECTION 8 — ANCRAGE LOCAL (SEO LOCAL)
   ================================================================ */

.service-seo-local {
  padding: 80px 40px;
  background: var(--couleur-principale);
}

.service-seo-local__container {
  max-width: 860px;
  margin: 0 auto;
  text-align: center;
}

.service-seo-local__content p {
  color: rgba(255, 255, 255, 0.82);
  font-size: var(--fs-body);
  line-height: var(--lh-body);
  margin-bottom: 16px !important;
  text-align: left;
}

.service-seo-local__content strong {
  color: #ffffff;
}

.service-seo-local__tags {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 10px;
  margin-top: 36px;
}

.seo-tag {
  background: rgba(255, 255, 255, 0.07);
  border: 1px solid rgba(255, 255, 255, 0.14);
  color: rgba(255, 255, 255, 0.75);
  font-size: var(--fs-tag);
  padding: 6px 14px;
  border-radius: 999px;
  transition: background 0.2s ease, border-color 0.2s ease, color 0.2s ease;
}

.seo-tag:hover {
  background: rgba(26, 171, 119, 0.15);
  border-color: var(--couleur-accentuation);
  color: #ffffff;
}

@media (max-width: 991px) {
  .service-seo-local { padding: 70px 24px; }
}

@media (max-width: 768px) {
  .service-seo-local { padding: 60px 20px; }
}